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Comparative Market Analysis (CMA)

What is a CMA?

A CMA is a comparison of properties that are similar in location, style, and amenities to yours (which is known as the subject property). The comparison helps you set a realistic listing price for your property. Generally, we use a combination of properties that have recently sold, or are under contract in your area. We can also gain insight from the property profiles and assessed values. However, the most important indicator of the market value of your home is the recent sales prices of similar homes.

Why do I need a CMA?

With a clear understanding of the current real estate values in your area as they relate to your property, you can decide on a listing price that is as advantageous as possible to you and is also encouraging to the potential buyers who will be looking at it. To capture the initial interest in your property as "new" on the market, the pricing needs to be in line with current market values or you may miss the opportunity to sell to educated buyers.

How do I get a CMA on my property?

When placing your online order to list your home, you will fill out a short online form giving us some details about your property.  We will use this information to match against comparable properties that have sold recently in your areas.  The report will be emailed to you, usually within 24 hours of placing your online order.  We will contact you if we have questions.  This information may be useful in helping competetively price your property.  It is your decision whether or not to use the CMA data we provide.